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“You Enjoy The Event. We Bring The Power”. FPT Industrial confirms its role as Official Technical Partner of the final of the Red Bull Half Court.

Date October 26th 2021
Duration 1 Day
Type Partnership
Category Partnership, Power Generation


“You Enjoy The Event. We Bring The Power”. This is the slogan chosen by FPT Industrial to celebrate its technical partnership with Red Bull for the final of the Red Bull Half Court, the world 3x3 street basketball tournament, held at the Scalo San Lorenzo Playground in central Rome on 16 October.

After the two events, Red Bull Wake The City in Milan and Red Bull Cliff Diving in Polignano a Mare, for the third consecutive time FPT Industrial and Red Bull joined forces to create a thrilling sporting spectacle with speed, energy, quick thinking, skill and teamwork its main ingredients.

Held in more than 20 countries worldwide, Red Bull Half Court is not only the most spectacular but also the most universal and inclusive street basketball tournament anywhere in the world. Rap music and DJ sets, street art and performances, entertainment and street fashion all meet and mingle around the courts, involving the communities in a unique, unforgettable experience.

The entire event was fully energized by the two “Powered by FPT Industrial” power generators already successfully used at the Darsena in Milan, which will substitute the usual electricity grid from the side of the court, delivering reliable, quiet, sustainable power for the whole event: court lighting, sound, music, the hospitality village and any other equipment involved in this amazing street sport festival.

Let’s find out the most exciting moments of this Final!


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