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FPT FOR SUSTAINABLE
ARTS

With this prize, FPT Industrial reaffirms its commitment to
contemporary art and its vision linked to sustainability.

Date May 20th 2021
Duration 30 minutes
Type Documentary
Category Art, Sustainability

Overview

FPT Industrial promotes the first edition of “FPT for Sustainable Arts”, an accolade designed together with Artissima – the Italian most important contemporary art fair – aimed at selecting the artist whose research and works are the result of a conceptual and sustainable virtuous production process. FPT Industrial does in fact devote great attention to sustainability at every step of its design and production process and believes that the modern “art of producing” should be clean and planet-minded down to the smallest detail.
For this first edition, an international jury awarded the top honours to “Mare” by Renato Leotta, which was subsequently the focus of a Sky Arte documentary. Watch this exclusive video!


FPT FOR ARTS

Have you ever thought about the possible connection between an industrial engine manufacturer and the world of art? Apparently, there is no one, if we judge by appearances alone. But the affinity becomes crystal clear when we take a closer look and consider the amount of time, intuition, creativity and craftsmanship required to create an object – a sustainable engine – that can not only power vehicles and boats, but also inspire innovative ideas, explore new frontiers and propel a revolutionary vision of the world we all live in.
As Carlo Moroni, Head of Communication FPT Industrial, says “Our vision of Arts and Sustainability materializes in two macro-areas. One related to the product itself, with best-in-class solutions to support the energy transition role of the industrial vehicles mobility impact. The other is connected to the entire value chain and to the engine production phases, with the optimization of the processes and the reduction of the environmental footprint, since our way of playing a role according to sustainability criteria is not just focused on our product performance but on their manufacturing process too”.
So the prize is also a tool to investigate Sustainability in the creative process in a broader sense. With the 2020 edition we celebrate how each artwork is the result of an evolution that encounters, in all its phases, people, materials and lives, and which must deal with organisational, logistical and economic processes.

And now, please take time to enjoy some FPT Industrial projects.

2020

Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari join forces with FPT Industrial to celebrate the “Engine of the Year 2020”

The latest project presented in association with the famous creative hub focuses on a small but very powerful engine, the F28. And the images celebrate its well-deserved award as “Engine of the Year”. The “bodybuilder” and the “apple core” are the two “visions” produced by Toiletpaper to celebrate the FPT Industrial F28 engine and its natural ability to be compact and powerful as well as sustainable, thanks its multi-propulsion approach.

2019

The New Galleries at Italy’s National Museum of Science and Technology Leonardo Da Vinci in Milan

Another milestone of the relationship between Leonardo da Vinci and FPT Industrial is the partnership with the Museum of Science and Technology Leonardo da Vinci (MUST) in Milan. This partnership is particularly focused on the New Leonardo da Vinci Galleries, a revolutionary exhibition space completed after four years of hard work, spread over more than 1,300 m² and housing over 170 works and 39 multimedia installations: it’s the world’s largest permanent exhibit dedicated to Leonardo da Vinci.
Realised in association with famous architect and scenographer François Confino, who also styled the Cinema Museum and the MAUTO, both in Turin, Italy, the New Leonardo Galleries lead the visitor into da Vinci’s Renaissance world, with a series of stunning immersive and interactive installations.

Credits: Hugo Juca

2019

Luci d’Artista

FPT Industrial’s connection with Leonardo da Vinci, seen in a completely different light. FPT Industrial was, in fact, a Main Sponsor of M I R A C O L A, a performance section of Luci d’Artista, the unique Turin event started in 1998. This live installation, designed by Roberto Cuoghi and curated by Carolyn Christov-Bakargiev, created an unprecedented sensory experience in one of Turin’s main squares, Piazza San Carlo, with a choreography of lights that immersed passers-by in moments of absolute darkness and then re-illuminated the square. Created 500 years after the death of Leonardo da Vinci, the artwork is a homage to the master’s theories on the relationship between light and shadow.

2019

The 500th anniversary of Leonardo da Vinci

FPT Industrial celebrates Leonardo da Vinci in all his multifaceted genius; Leonardo the engineer, the artist and the pioneer of modern principles for environmental sustainability, as well as a major source of inspiration for the brand.
Both in Turin and Venice, FPT was the main sponsor of the “Disegnare il futuro” (Drawing the future) and “L’uomo è modello del mondo” (Man is the model of the world) exhibitions. The two events celebrated the 500th anniversary of Leonardo da Vinci: The “Disegnare il futuro” exhibition in Turin hosted the renowned Self Portrait as well as the Codex on the Flight of Birds and Nude studies for the Battle of Anghiari.
The “L’uomo è modello del mondo” exhibition, at the Galleria dell’Accademia in Venice, offered an interesting excursus of the master's works from 1478 to 1519, including the renowned Study of human proportions, more commonly known as The Vitruvian Man, which became a symbol of classical perfection of body and mind.

Credits: MetaMorfosi

2019

Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari celebrates the sea along with the performance and design of FPT Industrial engines

After the success of the Cursor 13 NG images, a second project followed. A girl surfing aboard an engine, as though she were riding a wave, her gaze fixed on the horizon: this is one of the various colourful images created to reimagine, reinterpret and represent the FPT Industrial C16 1000 marine engine which, in this artistic approach, becomes the springboard to cross the boundaries of the imagination and reach challenging and unprecedented new goals. Watch the animations by Maurizio Cattelan and Pierpaolo Ferrari!

2019

Christian Holstad, Consider yourself as a guest (Cornucopia)

Exhibited during the 58th International Art Exhibition – La Biennale di Venezia, with FPT Industrial as Main Sponsor of the Italian Pavilion, Consider yourself as a guest (Cornucopia) by Christian Holstad marked the very beginning of the Brand’s commitment to the art world and the confirmation of its continuous dedication to sustainability and environmental protection, specifically of marine life. Upon the invitation of Milovan Farronato, Christian Holstad conceived a site-specific piece: his cornucopia, an ancient symbol of luck and abundance, made entirely from plastic waste, prompts reflection on the urgent need to tackle the issue of sea pollution.

FPT Industrial was also partner of Artissima 2019, presenting the installation Consider yourself as a guest (Cornucopia) by Christian Holstad, which became the key feature of a new special outdoor installation welcoming guests at the entrance of the Artissima fair in Turin. The brand also sponsored the Artissima Walk guided tours program, the ART FOR THE FUTURE tours that gave visitors the opportunity to discover the fair in a personal and exciting way by traveling down a path focused on art research, addressing environmental issues, sustainable development, protection of biodiversity and adapting to climate change.

2018

Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari and FPT Industrial: the art of power, naturally

Industrial engines become both symbols and subjects of art and creativity. This was the original idea that came out when FPT Industrial first met Toiletpaper – the innovative multimedia, multidisciplinary magazine by artist Maurizio Cattelan and Pierpaolo Ferrari, founded in 2010 and featuring a total absence of text but a great abundance of images, with a mix of advertising and fashion shots. It all began with multicoloured parrots, prettily posed on an engine immersed in lush tropical vegetation. That was the first step in the now well-consolidated partnership.
The first collaboration project was dedicated to the Cursor 13 Natural Gas, the most powerful natural gas-fuelled sustainable engine on the market. Reflecting its approach to powertrain design, for its debut in the art world FPT Industrial had no hesitation in choosing the path of uncompromising innovation: a work that breaches the boundaries of classical art and spills over into the realisation, in cooperation with the Seletti design brand, of objects for everyday use, adorned and transformed by the images created by Toiletpaper for FPT Industrial.

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